S5 Eventfull - шаблон joomla Оригами
Testimony

Testimony


It takes around 1 month period for us to complete this Nusantara Project. Indeed, it was one of
the great project that we had ever have because through this project, we are able to meet and
connect with a new friend who is from different country. From there, we learn more about the
culture and tradition about him and we really do keep in touch and preserved the relationship
between each other. Thinking about the days we rushed through the project together whether it is
in the library or through online discussion just to hit the due dates set every week. Although it is
quite pack, we still able to meet the final due date of the completed project.
At first, when we receive this project, we would think that it is hard because we have to
think about the topic and get connected to foreign friend. However, everything goes on smoothly
until the end. We are so glad that this project not only connect us with foreign friend, but most
importantly it teaches us the importance of punctuality and time management. These values
reminded us to manage ourselves well in the university life.
Thank you for the opportunity provided.

 

 

Estudiantes de Gestión resuelven retos de empresas internacionales

Desde el pasado mes de abril, los alumnos Christell Almanza, Ruth Powosino y Jorge Luis Siesquen, coordinados por el profesor Miguel Córdova, participaron de la sexta edición del Proyecto Nusantara, actividad académica promovida por la Association of International Business and Professional Management – AIBPM, organización internacional dedicada a la investigación de la comunicación empresarial, la educación, la formación y la práctica profesional de la gestión.

En este Proyecto, nuestros alumnos tuvieron la oportunidad de ser consultores y resolver problemas logísticos de compañías asiáticas, junto a compañeros de distintos países como Egipto, Indonesia, India, etc. Dentro de sus obligaciones en el proyecto, estaban el buscar información de las empresas, para hacer un diagnóstico que diera lugar posteriormente a un paper académico, el cual era presentado finalmente.

Jorge Siesquen tuvo la oportunidad de atender el caso de una subsidiaria de Integra Group de Indonesia, una manufacturera de muebles de madera en esa región. Por su parte, Ruth Powosino revisó el caso de Nissan en su sede de Kuwait y Christell Almanza realizó lo propio para DHL Indonesia.

La experiencia les sirvió a los tres el poder desarrollar sus habilidades blandas, pues tuvieron que estar constantemente en contacto con sus compañeros del otro lado del mundo, en horarios desacostumbrados, y comunicándose todo el tiempo en inglés; además de explotar sus conocimientos de temas relacionados a la gestión, principalmente logística y marketing, y aprender de temas no vistos en nuestro medio.

Las entregas grupales finales de nuestros participantes fueron dadas el mes de junio, con los siguientes títulos:

  • Improving the inventory management in PT Integra Indocabinet supply-chain (Jorge Siesquen)
  • How ethics affects in logistics (Ruth Poworino)
  • The Business model of logistics Case of study: DHL Global Forwarding Iraq (Christell Almanza)

Estos fueron presentados por sus compañeros en una reunión realizada ese mes en Indonesia, y se les informará más adelante si los mismos serán publicados por la AIBPM.

La Facultad de Gestión felicita a los tres alumnos por el desempeño realizado, demostrando sus capacidades a nivel internacional, así como al profesor Miguel Córdova por haberlos guiado y apoyado en este ejercicio.

 

 

 

http://facultad.pucp.edu.pe/gestion-direccion/noticias/estudiantes-de-gestion-resuelven-retos-de-empresas-internacionales/

 

 

 

 

 

      

 

 

目前政府很注重教育于工作作为一个良好的制度。政府想要突出的教学方法就是理论教学,合作精神和工作经验。有了那三种经验可以让学生毕业之后就有了公司所要的要求。相反的,这种教学方法也可以给本公司有个良好的收获,例如:提高公司的名气,能招聘一个充满有新鲜主意的员工。总的来说,这种教学方法对双方都有很大的好处。NUSANTARA 计划就是在理论教育、合作精神和工作经验下功夫。NUSANTARA 计划所要达到的目的就是希望能给刚毕业的学生有个心理准备。直到他们到了某公司自己已有很多新主意和解决某公司所遇到的障碍。大学生作为个人或者团队在某公司工作8-10个星期之后,都要做一个商贸计划,里面所写的是新注意的某公司所遇到问题的解决方法。

这些新主意和解决方法都将在NUSANTARA计划节向众人公开。大家都对之前的NUSANTARA节都非常好的印象。那时候来了500-1000的客人。他们给每个大学生所演讲的题目评分。

之前的NUSANTARA节有15所大学从10个不同的国家参与,另外大学生有600个左右和有50个公司。想要了解更多的信息可以联系下面的伊美尔:

admin@nusantaraproject.org

NUSANTARA UMM Challenge:

 

You are a marketing consultant and have been asked to provide advice to a small business/SME in Indonesia (details will be provided) that is considering exporting for the first time.  The organisation believes that exporting will provide increased profitable sales.  As the organisation is new to exporting the owners have sought your advice.   Since your consulting firm is based in Kuala Lumpur but with a view to expand your business in the ASEAN region, your team have decided to accept the project.

In order to achieve the project aim, you decided that it is best done by benchmarking with a comparable SME in Malaysia that have successfully expand their business by exporting their products. Your Indonesian client have accepted your proposal and agreed to the deadline of the project.

Following are further details of the project:
1.      Choose one Malaysian SME to be your benchmark
2.      Provide the business background information and describe the business export performance. (1 – 3 pages)
3.      Highlight some key information: (10 – 12 pages)
                           a. Their target and priority markets and segments
                           b.   Describe the key elements of their export marketing plan - Promotion and Market positioning considerations, Pricing, Product innovation and design, Distribution channel, Promotions, etc.
                           c.   Regulatory  issues
                           d.   Risks management
4.            Your advice to the Indonesian client should then contain the following sections: (8 – 10 pages)
                           a.  Identify the markets which should be considered as priority markets. Support your market selections with evidence to justify their selection and explain why you selected them. (6 – 8 pages)
                           b.   Key elements for their export marketing plan that will  need to be considered for the organisation, and your recommendations on how they should address each. (5 – 6 pages)
                                     - Include, at a minimum:
                                           l.   Market segments be targeted
                                           ll.  Promotion and Market positioning considerations.
                                           lll. Pricing including how prices should be set, distribution margin considerations, terms of trade.
                                           lV. Product including modifications that might be necessary, design, packaging, labeling, core product, augmented product.
                                           V.   Distribution channel including how partners should be selected and managed and which channels and types of partners would be most appropriate for the selected segments.
                                           Vl. Promotions including the types of promotions that should be considered.
                           c.   Highlight types of regulatory issues they need to be prepared for
                           d.   Identify the risks likely to be faced by the organization and  describe how they should be mitigated.

Any questions please contact the project leader below:

 

PROJECT LEADER:

Prof. Kamarulzaman Ab Aziz 

Professor and Director Enterprenuership Development Centre  

Multimedia University, Malaysia

Email: kamarulzaman.aziz@mmu.edu.my